Nurture nature not landfill
We work with a selection of natural botanical materials to achieve the beautiful colour spectrum. From fresh turmeric for the strong yellows to an indigenous tree bark making the soft pinks and of course gorgeous Indigo for our navy and mid-blues.
Unlike regular azo dyes which contaminate the local rivers and local ecosystems, natural botanical dyes are safe to work with and non-toxic when washed away in the processing and care.
Indigo is a plant that has been used as a natural dye for thousands of years and is used to rebalance the soil after growing other crops like cotton and vegetables. Indigo is non toxic, naturally microbial and has a depth of colour that conventional dyes can’t achieve. We just love how rich and vibrant this shade of blue is!
We have also used GOTS certified organic cotton for all the pieces in our first collection. GOTS ensures that there is no pesticide use on or near the crops, protecting the health of farmers and surrounding communities, ensures that the workers are paid a living wage and are treated with dignity and respect.